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Imagine you need to prepare a dish with 10 ingredients. Half of them require work before being added to the dish, while the other half is used in its original form. If you don't work on the second raw half of the ingredients, you won't get the taste result from the dish you expect.

Digital marketing specialists sometimes talk about the staggering results from the advertising channel they work with. Undoubtedly, the main goal is to sell their services to potential clients. But still, can we say that a particular channel works best?

Developing a doctor's brand is essential in various scenarios: whether you own a clinic and want to leverage influencer marketing or you are a doctor who has founded your own clinic.