Consultation: A consultation is a one-time or short-term service that involves providing expert advice or guidance on a specific marketing issue or challenge. A consultation can be done in person, over the phone, or online, and usually lasts for an hour or less.
Strategy session: A strategy session is a more in-depth and long-term service that involves creating and executing a comprehensive marketing plan for the client. A strategy session can be done in person, over the phone, or online, and usually lasts for several hours or days. The purpose of a strategy session is to help the client achieve their marketing objectives and grow their business. A strategy session involves conducting extensive market research, analysis, and testing, as well as developing and implementing effective marketing campaigns and tactics. For example, a strategy session can help the client with:
⦁ Defining their marketing goals and key performance indicators (KPIs)
⦁ Conducting a market segmentation and targeting analysis
⦁ Developing a marketing mix strategy (product, price, place, promotion)
⦁ Creating and launching a content marketing strategy
⦁ Measuring and optimizing their marketing results
Market analysis: This is the process of researching and evaluating the size, structure, trends, segments, competitors, consumers, and opportunities of the market that the client operates or plans to operate in. The purpose of market analysis is to identify the strengths and weaknesses of the business, determine the strategic directions for development, improve decision making, and increase competitiveness .
Brand analysis: This is the process of measuring and evaluating the impact of the brand on the perception and behaviour of consumers. The purpose of brand analysis is to determine the strengths and weaknesses of the brand, its positioning, differentiation, value, loyalty, and reputation. Brand analysis helps the client to build effective marketing communication, retain and attract consumers, improve financial performance.
Marketing strategy analysis: This is the process of checking and evaluating the marketing objectives, plans, actions, and results of the client. The purpose of marketing strategy analysis is to identify the strengths and weaknesses of marketing management, determine the opportunities and threats for the business, recommend ways to optimize and improve marketing effectiveness.
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