Logo design: This is the service of creating a unique and memorable symbol that represents the business and its values. A logo can be a word-mark, a letter-mark, an icon, or a combination of these elements.
Brand name: This is the service of choosing a name that identifies the business and its products or services. A brand name should be catchy, easy to pronounce, memorable, and meaningful.
Tagline creation: This is the service of creating a short and catchy phrase that summarises the value proposition or the mission of the business. A tagline should be clear, concise, creative, and compelling.
Brand guidelines: This is the service of creating a document that defines the rules and standards for using the brand elements, such as the logo, the color palette, the typography, the imagery, the style, and the tone. Brand guidelines ensure that the brand identity is applied consistently and correctly across all channels and platforms.
Brand book is a document that describes the brand identity of a company. It is a comprehensive guide that includes the logo, colours, fonts, images, and other elements that represent the company and its values. A brand book also explains the mission, vision, and value proposition of the company, as well as the tone of voice and style of communication that it uses with its customers.
Rebranding is a marketing strategy that involves changing the name, logo, symbol, design, concept, or a combination of these elements for an existing brand. The purpose of rebranding is to create a new and different identity for the brand in the minds of consumers, investors, competitors, and other stakeholders. Rebranding can help a brand to:
• Stay relevant and adapt to changing market conditions and customer preferences
• Differentiate itself from the competition and stand out in the market
• Improve its reputation and image if it has negative associations or perceptions
• Expand its scope and reach new markets or segments
• Increase its value and profitability
Brand strategy: This is the service of creating a plan that outlines the goals, objectives, positioning, messaging, and tactics for building and growing the brand. Brand strategy helps the business to differentiate itself from the competition, communicate its value to the target audience, and achieve its desired outcomes.
Brand audit: This is the service of evaluating and analysing the current state and performance of the brand. Brand audit involves collecting and reviewing data from various sources, such as market research, customer feedback, competitor analysis, website analytics, social media metrics, etc. Brand audit helps the business to identify its strengths and weaknesses, opportunities and threats, and areas for improvement.
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