Customer & Market Insights
Marketing Performance Analytics
Predictive & Prescriptive Analytics
Digital & Web Analytics
Data-Driven Ad Optimisation
CRM & Personalisation Analytics
Customer & Market Insights
Audience Segmentation & Profiling – Analysing customer behaviour and creating targeted segments for marketing campaigns.
Customer Journey Mapping – Tracking the customer’s path from the first touchpoint to conversion.
Sentiment Analysis – Monitoring reviews and social media to assess brand reputation.
Marketing Performance Analytics
Campaign Performance Tracking – Measuring the effectiveness of marketing campaigns in real-time.
Attribution Modelling – Identifying which channels contribute most to conversions.
A/B Testing & Experimentation – Testing different marketing strategies to optimise results.
Predictive & Prescriptive Analytics
Sales & Demand Forecasting – Predicting future sales and demand trends.
Churn Prediction – Identifying customers at risk of leaving.
Next-Best-Action Modelling – Recommending the most effective interactions with customers.
Digital & Web Analytics
Website & App Traffic Analysis – Studying user behavior on websites and mobile apps.
SEO & Content Performance Analytics – Measuring content and search engine optimisation effectiveness.
User Behaviour Analysis – Visualising user interactions on digital platforms.
Data-Driven Ad Optimisation
Programmatic Advertising Analytics – Automating and optimising digital ad campaigns based on data insights.
Real-Time Bidding (RTB) Optimisation – Enhancing efficiency in programmatic ad buying.
Lookalike Audience Modelling – Identifying new customers similar to existing ones.
CRM & Personalisation Analytics
Customer Lifetime Value (CLV) Modelling – Calculating the long-term value of customers.
Behavioural Targeting & Personalisation – Customising content and offers based on user behaviour .
Email & Retention Analytics – Measuring the effectiveness of email campaigns and loyalty programs.